At Gray Element, we channel our experience into creating innovative and out of the box solutions

Web Design and Branding

Custom Website Design and Development

For over ten years, our award winning graphic artists and designers have been creating websites that are user friendly and engaging. By working with our clients and with their target market in mind we ensure a high quality product. Our primary objective is to create a brand, business image, or a product message that offers the best user/audience experience.

This is done by considering our client's product and service offerings, their existing brand and business image, audience feedback and preferences, as well as taking design surveys during mock-ups and prototypes.

Below is an outline of the typical web design process. Each project is approached a little differently based on its unique requirements. However, we are consistent in our methodologies and processes to ensure full client satisfaction.

Design Process

Analysis: Site analysis is the key to success in designing a website that reflects professional branding and creates the best user experience. The process applies client & audience preferences, competitive analysis, marketing & branding concepts, and necessary business rules.

Prototype & Demo: Site analysis reflects greatly on the design and layout of a site. In this stage we apply all site analysis information and create a layout to be approved by our client. Once the client approves the layout, we move to the design phase and furnish the actual design of the site.

Design: In the design stage we furnish all graphical and creative elements of the site. All branding and marketing themes are applied. Additionally any comments, suggestions, or minor changes from the client review are taken into consideration and the necessary steps are made to address those issues.

Implementation: In this stage the graphical layout is optimized to be integrating with HTML. All programming and development tools are used to make the graphics and navigational structure functional.

One of the critical factors of implementation is maintaining cross-platform & cross-browser compatibility. Image optimization is also vital in reducing the amount of time it takes for a visitor to load and view the page (download time).

Testing: In general, testing is done in all stages of the project. Pre and post launch test are both critical in maintaining a good web site. The means of testing involves the use of specialized browser testing software, calculation of download speed, automatic & manual check for broken links and a final check on any programming errors.

The design of your website is your company's interview outfit. Potential clients decide whether or not to buy from you based on your website. Gray Element designs websites that look professional, are easy to navigate, and will increase the amount of time users spend on your website.