The Internet is known for being the voice of many. Free speech laws have allowed individuals and businesses to openly express their opinions about yourself or your business

Internet Marketing

Social Media Optimization (SMO)

Our team of SMO specialists is ready to help your company achieve brand recognition, online visibility, and to use the viral visitor advantage. Gray Element can help your business generate exposure and traffic through the creation and optimization of interesting and noteworthy content.

Social Media Optimization is an online marketing strategy that generates buzz for your company, your product, or your service through the use of online technologies that are based on the concept of sharing. Social Media sites work by allowing content to be transformed, updated, rated, and shared by their users. There are websites to share profiles, pictures, videos, slide presentations, and events. Our familiarity with these sites allows us to set and achieve high goals for your company and it's SMO Campaign.

Gray Element has experience implementing Social Media strategies, like RSS feeds, easy tagging and bookmarking features, video embedding, and blog creation. By creating interesting and easily shared content Gray Element gets the public to work for you.

Our SMO services include:

  • RSS Feeds: Allow readers to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.
  • Bookmarking and tagging features.
  • Video Optimization.
  • Ad Development for SMO sites.
  • Optimized event listings.
  • Research on which Social Media sites are best suited to your business.
  • Custom applications for social networking sites.
  • Integrating your applications with other systems like Google Maps, Plaxo etc.
  • Desktop widgets.
  • Branded Games.
  • Podcasting.
  • Mobile Marketing/Microblogging/Instant & Text Message Marketing